ELEVATOR PARKING SYSTEM IN TURKEY Research Paper

ELEVATOR PARKING SYSTEM IN TURKEY - Research Paper ExampleIt is therefore inevitable for the confederation to employ an impelling branding and marketing strategy that is intended at wining the loyalty of consumers to the brand.The incorporation of technology within the storage and elevator services is champion of the most significant strengths of the company. This is due to the fact that technology is increasingly being applied and appreciated within problem processes (Hume 35). In this regard it is evident that the count on of the company id favored within the market as compared to competitors. In addition the usefulness, uniqueness and cost effectiveness of the parking system reflects its advantage over business rivals and hence a business strength. Furthermore the companys brand has already established within the market which makes it at a better repose within the market.The competitiveness of the company within the market is being challenged by competitive businesses. The c ompetitiveness emanates from the businesses that provide the parking and storage services and the new entrants in the market. In addition, the company is faced with a challenge in its marketing strategy. This is one of the weaknesses faced by the company because the marketing strategy is not intentional to achieve the loyalty of customers to the brand.The Turkey market is characterized by numerous market segments such as the middle working class who own personal cars, families, the teeming and the wealthy. These market segments reflect the vast opportunities within the market which would be utilized by the company. Additionally the company has an opportunity of expanding its market through application of effective branding and marketing strategies. It is argued that through effective marketing communication, companies are able to promote the loyalty of consumers to the brand (Trumfio 43).The competition within this business from